The brief
The campaign introduced the Chronologiste Overnight Youth Serum through a premium, in-person brand experience. Its objectives were to build awareness, encourage product trial and consultation, collect CRM leads, create opportunities for salon referrals and purchases, and support social content.
The experience needed to accommodate several activities at one venue: registration, personalised analysis, hairstyling, creator content, gift redemption and photography.
The event truck and Popspace setup
Unicom’s scope included the 20ft LED truck and Popspace rental, sticker wrapping and fabrication, 2D and 3D design, point-of-sale materials, manpower hiring, a launch video shoot and a high-angle photobooth. The team also supported venue management, local council licensing and public liability arrangements.
For the PR event on 24 August, the scope included an emcee and fashion illustrator, canapés, sound, lighting and AV, photography and videography. The truck and Popspace formed part of a coordinated activation rather than a vehicle-only rental.
The visitor experience
Brand ambassadors invited visitors to register using a QR code. Visitors could then explore their scalp and hair condition through personalised analysis and speak with the team about products.
The Soloist Pod offered quick hairstyling, with opportunities to purchase Kérastase products and receive gifts with purchase. A TikTok Pod hosted creators making social content and conducting live selling. Visitors could redeem complimentary gifts through a giant gashapon machine supplied by the client’s agency, then use the photobooth and scan a QR code to download their photographs.
The recorded outcome
The project team’s campaign summary records 2,324 registrations over the seven-day activation. It also reports participation in the analysis, consultations, gift redemption and photobooth experiences.
This is a registration result, not a count of purchases or confirmed salon conversions. The campaign illustrates how an event truck and Popspace can support a connected visitor journey, from arrival and registration to product interaction and shareable content.
Campaign questions
What type of event truck was used for the Kérastase activation?
The activation used a 20ft LED event truck together with a Popspace at TRX MRT Plaza in Kuala Lumpur.
What did Unicom Marketing provide?
Unicom’s scope covered truck and Popspace rental, branded wrapping and fabrication, design, staffing, printed materials, a high-angle photobooth and event operations, plus production support for the PR launch.
How many registrations did the activation record?
The project team recorded 2,324 registrations from 24 to 30 August 2026. Registrations should not be interpreted as sales, unique qualified leads or completed salon referrals.