A beauty experience built around the truck
The Gloss Absolu activation used the event truck as a space visitors could enter and explore. A pink exterior, prominent Kérastase branding and an open side connected the vehicle to the surrounding plaza. The supplied project photographs show visitors engaging with the team both on the truck and beside it at Symbiosis in Singapore’s Fusionopolis precinct.
Inside, matching pink counters, round mirrors and campaign graphics carried the visual theme through the experience. This gave the activities a consistent setting while keeping the product and face-to-face conversations at the centre of the activation.
Product discovery through demonstration
Brand ambassadors explained the products while customers experienced and tried them. The close-up project photograph captures this direct interaction: a team member demonstrating a product to visitors inside the truck.
For a hair-care activation, this format brings the explanation and the product trial into the same conversation. Visitors can see the product, experience its texture and ask the team questions rather than relying only on a display.
Photography and a matching game
A photo-worthy corner on the truck formed part of the visitor journey. Customers were invited to take a photograph and post it on social media, giving them a way to capture their experience within the branded environment.
A separate matching game asked customers to pair cards showing the same product to complete the station. The game added a simple, participatory task alongside the product demonstrations and photography.
Scalp discovery and sample redemption
The activity programme also included a Kérastase scalp scan, giving visitors another opportunity to explore their hair-care needs with the team.
After completing the activities, customers could redeem complimentary hair-care samples. That final interaction connected the on-site experience with a product sample they could take away.
What this activation demonstrates
The Singapore project shows how an event truck can combine a branded setting with several distinct activities. Product trial, a game, photography and a scalp scan each gave visitors a different reason to participate, with sample redemption at the end of the activities.
The project photographs document customer interaction in and around the vehicle. This case study focuses on the delivered experience; attendance, sample volumes, sales and campaign reach are not stated in the supplied project summary.
Campaign questions
What activities were included in the Kérastase event truck activation?
The five activities were product demonstrations with brand ambassadors, a photo corner with social sharing, a product-card matching game, a Kérastase scalp scan and complimentary hair-care sample redemption after completing the activities.
Where was the Kérastase Gloss Absolu truck photographed?
The supplied project photographs show the activation outside Symbiosis in Singapore’s Fusionopolis precinct.
How did the truck support the beauty brand experience?
The branded exterior, open visitor deck, pink counters, mirrors and campaign graphics provided a coordinated setting for product discovery and customer interaction inside and beside the vehicle.